Great changes coming to Identity Cloaker!
Monday, November 24th, 2008Today I just want to write about some important changes, or rather improvements, that are coming to Identity Cloaker 😉
1. New version of the Identity Cloaker client application will be available within the next few days.
Technically, this new version will not add any important new features. Except for one… There will now be a demo mode available. In other words, everyone will now be able to download Identity Cloaker and test the demo before ordering.
This may sound like a small change but it is not. Because Identity Cloaker will now be a freely downloadable application, it will become much more widespread and will also get one of those “Certified No-Spyware Included” certificates from the software download portals such as download.com etc.
For those who have been hesitating to order a subscription (despite there is a money back guarantee of course), this is great news because it will make it possible for everyone to test Identity Cloaker without any kind of commitment.
I know how great Identity Cloaker is and I want to share this experience with the whole world 🙂 Really, with the raising number of rubish software calling itself “proxy switcher”, I find it necessary to show the world the difference. Keep in mind, Identity Cloaker is not a proxy switcher. It may look so on the surface, but it’s an exponentially more complex system under the hood. That’s whyt it works so well.
It’s great news for our affiliates too. Many demo testers = more exposure = more brand building = more confidence = more sales = more affiliate commissions.
2. 10-days Trial accounts
In addition to our standard 3,6, and 12-month subscription, there will also now be a 10-day trial subscription priced at 4.97 EURo, without automatic rebilling at the end of the 10 day period.
I have realized that for some people it may be too difficult to order the 3-month subscription at 27.97 EURo because they simply don’t know what they are buying. So in addition to the demo version (demo mode actually), there will now also be this very inexpensive trial subscription. That should allow just about anyone to try Identity Cloaker and I believe it will also lead to affiliate commissions increase.
Why? Because some customers now simply order the most affordable 3-month subscription because they are not willing to go straight for the 12-month one despite that it has a much lower per month price. In other words, they don’t want to “risk” too much money if something went wrong.
This makes sense, despite of the money back guarantee, because most people do not want to spend money for something they have yet to see. So now some (or most?) customers will order the very cheap trial subscription and then after they test everything, they will order the 6 or 12-month subscription with confidence. They will know what they are buying. It’s a win-win situation.
3. Minor sales page improvements
Again, this information is important most for our valued affiliates. There will be some mostly minor improvements on the sales page soon (within a week). I plan to order an ecover graphic and use some very catchy graphical elements. There will be changes in the sales page text as well – some parts will be somewhat extended. And there will be now the “Free download” selling point and some simple but effective landing pages for affiliates, focused at converting even some generic / not very targetted traffic.
That’s about it for now, more news coming soon…